Most agencies don't have a recruitment problem.
They have a clarity problem.
The B.A.D.G.E. Method™ is a proven recruitment framework that helps law enforcement agencies understand who they are, what they offer, and how to attract the officers they actually want.
WHY RECRUITMENT KEEPS FAILING
Agencies post on every job board. Attend every career fair. Offer signing bonuses, industry standard benefits, and still struggle to attract the right candidates.
The problem isn't effort.
It's clarity.
Most agencies recruit without a clear understanding of their brand identity. Without messaging tailored to the candidates they actually want, and without a compelling answer to the question every serious candidate is seriously asking:
"Why should I choose you over everyone else?"
When you can't answer that question clearly, you blend in. Agencies that blend in lose talent to agencies that don't. The B.A.D.G.E. Method™ was built to change that.
THE FIVE COMPONENTS
Five components. One clear recruitment strategy.
Each component builds on the last. Creating a complete, coherent strategy that works together rather than in isolation.
B
BRAND
Know your true brand identity
Most agencies know what they look like externally. Few understand what they actually are internally. Brand isn't your logo or your patch. It's the honest answer to the question - what does it actually mean to work here? What do your officers experience every day? What makes your culture real rather than aspirational? Until an agency understands its true intentional brand identity it can't communicate anything authentic externally.
AFTER THIS COMPONENT
Your agency can articulate its true identity. Not the marketing version, the real one.
A
AUTHENTIC
Craft messaging that actually resonates
The biggest mistake agencies make in recruitment is broadcasting one message to every audience. A 22-year-old college student and a 30-year-old lateral transfer are not the same candidate. They don't care about the same things. They don't respond to the same language. Authentic messaging means understanding exactly who you're trying to reach and crafting a pitch that speaks directly to that person's motivations.
AFTER THIS COMPONENT
Your recruiters can tailor their pitch to any audience and it lands because it's true.
D
DIFFERENTIOAN
Stand out in a competitive talent market
Every agency says it offers competitive pay, great benefits, and a strong team. So does every other agency. That's not differentiation - that's noise. Differentiation is understanding what genuinely separates your agency from every other option a candidate is considering. Is it your culture? Your leadership? Your specialized units? Whatever it is - it needs to be specific, honest, and difficult to replicate.
AFTER THIS COMPONENT
Your agency has a clear answer to "why us" that no other agency can copy.
G
Growth Path
Show candidates what their future looks like
Candidates don't just want a job. They want to now what comes next. A growth path answers the question every serious candidate is quietly asking - if I join your agency, what can I expect my career to look like in five years? ten years? what opportunities will I have access to? What will I build here that I couldn't build somewhere else? Agencies that can answer those questions clearly attract candidates who are thinking long-term and candidates thinking long term become officers who stay.
AFTER THIS COMPONENT
Candidates can picture their future at your agency. Which makes them more likely to commit.
E
ENGAGEMENT
Build relationships before candidates are ready to apply
Recruitment doesn't start when a candidate applies. It starts long before - when they first encounter your agency. Engagement is about building relationships with the right audiences before they're ready to apply. Being present in the right places, at the right times, with the right message. So that when a candidate is ready to make a decision your agency is already the answer. The agencies that win the talent competition aren't the loudest at career fairs. They're the ones who built relationships before the fair started.
AFTER THIS COMPONENT
Your agency is building a pipeline. Not just responding to vacancies.
HOW TO WORK WITH THE FRAMEWORK
Two paths. Same destination.
Whether you're ready to implement independently or want expert guidance. The B.A.D.G.E. Method™ meets you where you are.
SELF-GUIDED
PATH 01 - THE TOOLKIT
Do it yourself - with a proven framework guiding every step
A comprehensive PDF workbook that walks your team through all five B.A.D.G.E components - with questions, exercises, and actionable steps you can implement immediately. Built for chiefs and recruiter divisions ready to take ownership of their strategy.
$350 one-time | PDF delivery
ADVISORY
PATH 02 - CONSULTING ENGAGEMENT
Work with me on a tailored engagement
Expert guidance through the B.A.D.G.E framework - or a broader diagnosis of what's driving your recruitment and retention challenges. I work directly with chiefs and command staff to build a strategy that fits your specific situation. Not a generic program. A custom engagement.
Custom based on scope
Ready to stop blending in?
Whether you implement the framework yourself or want expert guidance - the first step is understanding exactly where you agency's Promise Gap is. Start there.
kucerovyt@lumenstrategicconsultingllc.com | (614)-470-4059